A vision statement is a statement of an organization’s overarching aspirations of what it hopes to achieve or to become.
Your plan's vision is a broad description of the value an organization provides. Regardless of how ambitious your strategic plan is, your vision is the tool that inspires your team to do their best.
It is a visual image of what the organization is trying to produce or become. Your vision statement should inspire people and motivate them to want to be part of and contribute to the organization.
Learn more about setting your vision with our downloadable guide–>
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